About us
Built by digital specialists, for independent hotels.
Indipendo is a new digital agency built by two professionals with years of experience specific to the hotel business. We were looking for a coherent alternative to traditional agencies for the boutique hotels we knew — so we built it.
The Indipendo story
Why we built Indipendo.
October 2024. A 3-star boutique hotel in Bologna, 28 rooms, 87% occupancy. The owner shows us her September statement from Booking: €11,400 in commissions in a single month. October projected to be worse. She says: “I know it’s too much, but what can I do?” It was the tenth time that year we had heard the same sentence — from different hoteliers, with similar numbers, in different cities. That was the moment Indipendo was born.
The traditional agencies — the genuinely good ones — charged €2,500–€5,000 a month, locked you in for 12 months, and took 60–90 days to deliver. The low-cost agencies — the ones promising “a hotel website for €1,500” — produced work that didn’t move the channel mix by a single point. There was a gap in the market: nobody served the boutique hotel that wanted to reduce Booking but couldn’t afford a full-service operation.
Indipendo is our answer. The same work traditional agencies do well — a conversion-focused website + Google campaigns run with professional protocols — but in 7 days instead of 90, at €799/month instead of €2,500–€5,000, with no 12-month lock-in. It’s possible because we work from a template proven across dozens of tests and standardize the processes traditional agencies redo manually for every client.
Who is behind Indipendo
Built by digital specialists.
Indipendo is Alessandro Fidanzia and Salvatore Pio Colecchi, two professionals with years of experience specific to digital. Alessandro is a digital marketing specialist with over ten years of experience. He has also worked with international hotel groups such as Four Seasons and St. Regis. Salvatore is a paid advertising specialist, with years of campaign management for some of the most prominent independent hotels.
Alessandro Fidanzia
Co-founder · Strategy & Web
Digital marketing specialist with over ten years of experience. Has worked with international hotel groups such as Four Seasons and St. Regis. At Indipendo he leads product: the website template, content, positioning strategy.
Salvatore Pio Colecchi
Co-founder · Google campaigns
Online advertising specialist. Years of managing Google campaigns for some of the most prominent independent hotels. At Indipendo he leads advertising: defense of your hotel’s name on Google, presence on Google Hotel Search, continuous optimization of results.
Together, we built Indipendo to do what traditional agencies do well — a conversion-focused website + Google campaigns — at a cost that makes sense for us and for the client. No lock-in, no setup fee, no surprises.
— Alessandro & Salvatore
The founders’ previous work
Hotels and hotel groups Alessandro and Salvatore have worked with.
Projects delivered as external consultants and through partner agencies in the years before Indipendo was founded. For Indipendo, we’re selecting our first 10 partner hotels — your numbers will be among them.
Indipendo is launching
We’re looking for our first 10 partner hotels.
Indipendo is a new agency. Before scaling up, we’re selecting 10 independent hotels as launch partners. We co-design the template’s evolution together, their feedback becomes part of the product, and in exchange they get founding-partner conditions.
Your rate locked for life: €799/month
Whatever we charge later, the first 10 partner hotels keep €799/month for as long as they stay. No price increases, ever — written into the contract.
Co-design with the founders
Product decisions over the next 12 months get made by looking at the numbers of your 3-4 partner hotels. What you ask for, we build first.
Direct line to Alessandro + Salvatore
No support queue, no tickets. Direct WhatsApp with the founders for the first 12 months: we reply the same day, and technical issues get fixed in hours, not weeks.
Full transparency: we don’t have dozens of case studies yet, because we’re launching now. What we do have is the know-how Alessandro and Salvatore built as consultants across dozens of independent hotels — and the commitment to build Indipendo together with whoever comes on board first.
Ready to win back your guests?
A call with Alessandro or Salvatore — the price is public, no quote needed.
90-day guarantee · Monthly billing · Live in 7 days