Transparent pricing
No quotes. The price is public.
Indipendo costs €799/month. Everything included, no hidden costs, cancel anytime.
Calculator
How much are you paying Booking this year?
You see the commissions on your statement every month. But what’s the annual total? And how much would you recover by shifting 30% of your OTA bookings to the direct channel within 12 months (a conservative target, in line with our benchmarks)? Enter two numbers and we’ll tell you right away.
€850,000
60 %
OTA commissions you pay today (over one year):
€91,800
a year, on your Booking statement
What you recover by shifting 30% of OTA bookings to direct:
+€27,540
that’s 30% of your OTA bookings recovered on direct in 12 months
Indipendo cost over one year (12 × €799):
−€9,588
Net margin, first year:
+€17,952
Cumulative over 3 years:
+€53,856
Once up and running, Indipendo pays for itself within a few months: everything beyond that is pure margin flowing back into your books, year after year.
Estimate based on an average 18% commission and a 30% shift of OTA bookings to the direct channel over 12 months — consistent with industry benchmarks and with the results Alessandro and Salvatore have achieved on comparable properties. Indipendo cost calculated at €799/month. We’ll redo the math together on your real revenue during the call.
The price
€799 a month. Everything included.
Indipendo
✦ Month-to-month. Cancel anytime with 30 days’ notice.
90-day guarantee
Money back if not satisfied.
If within 90 days of your website going live your hotel’s direct booking share hasn’t grown by at least 5 percentage points versus the same period last year (measured in your PMS, latest available data), we refund every month you’ve paid. The definition of "growth" and the comparison window are written into the contract: no grey areas.
- Multilingual hotel website (IT/EN/DE/FR)
- Hosting and domain managed for you
- Defense of your hotel’s name on Google
- Your hotel on Google Hotel Search
- Dashboard with your booking data
- Plugs into your current systems: your PMS, channel manager and booking engine stay yours
- Support on request
The Google ad budget — the money you pay Google for clicks — is on the hotel. You have full access to the account: we don’t manage the money and we take no margin on your bookings. The architecture is deliberately transparent: we have no incentive to make you spend more than necessary.
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Live in 7 days · Monthly billing · No setup fee
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Indipendo is in the process of incorporating — until the paperwork is complete, invoicing runs through an accredited Italian partner. Updates at /en/privacy.
What you do today vs a traditional agency vs Indipendo. Same problem, different costs and speed.
What you do today
Your current situation
15-22%
in Booking commissions, every month
Nothing changes, commissions keep growing
Booking buys your name, you pay
The market standard
Traditional agency
€2,500–€5,000
per month · 60-90 days to launch
Bespoke site + billable hours for the campaigns
The same work we do, done manually
One plan, everything included
Indipendo
€799
per month · 7 days to launch
Website template + Google campaigns · ready for high season
The same outcome you’d get from an agency, without the 3 months and the €4,500 a month
The same result at a fraction of an agency’s cost, with no lock-in, in a tenth of the time. We’ll run the math on your real revenue together during the call.
Total monthly cost, on the systems you already have
Indipendo doesn’t replace your PMS, channel manager or booking engine: it plugs into what you already run. Here’s the total cost compared with the real alternatives on the market.
Cost of your current systems
PMS + channel manager + booking engine (Vertical Booking, Octorate, Simple Booking or equivalent)
~€200–€500/month
Indipendo (website + managed Google campaigns)
Adds to your current systems — replaces nothing. €799/month, everything included
+ €799/month
Typical total: Indipendo + your systems
For an urban 3★ hotel that’s already equipped
~€1,000–€1,300/month
Vertical Booking website + booking engine + Hotel Ads partner
Established brand, 20+ years · standard templated site · no active name defense
€300–€450/month all-in
Traditional full-service agency
Custom website + outsourced Google campaigns + management fee
€1,500–€3,000/month · 12-month lock-in
90-day guarantee
Money back if not satisfied.
If within 90 days of your website going live your hotel’s direct booking share hasn’t grown by at least 5 percentage points versus the same period last year (measured in your PMS, latest available data), we refund every month you’ve paid. The definition of "growth" and the comparison window are written into the contract: no grey areas.
Questions
What we get asked most often.
How much Google budget should I plan on top of the fee?
For an urban 3★ boutique hotel we recommend a Google budget between €300 and €800 a month, depending on seasonality and on how much search traffic your hotel’s name gets. High-season months trend toward the top of the range, quiet months toward the bottom. You pay it directly to Google, it never passes through us: you have full access to the account, and on the call we estimate the right figure together, based on the real traffic your name gets today.
Is Indipendo really just €799 a month? Where’s the catch?
There isn’t one. The flat fee is the price of the service. The Google ad budget — the money that turns into guest clicks — is on the hotel and you pay it directly to Google: it never passes through us. The architecture is deliberately transparent: our revenue is the flat fee only, never a cut of what you spend on ads. Which also means we have no incentive to make you spend more than necessary.
Do I have to leave Booking to work with you?
No. Indipendo doesn’t ask you to close your Booking channel — that would actually work against you. Booking is useful for reaching new guests who don’t know you yet. The goal is to lower Booking’s share of your total, not to zero it out: going from 60-70% Booking to 40-50% in twelve months is already a huge result for your bottom line. Booking and direct bookings coexist — it’s the ratio that changes.
What if it doesn’t work?
Cancel with 30 days’ notice and pay only the current month. You export all your data: photos, copy, contacts, content. No penalties, and no arguing over "what counts as working".
My property is small — 20-30 rooms — does it still work?
Yes — it’s actually the ideal size. Indipendo is built for independent 3-4★ boutique hotels, typically 25-80 rooms. Below 20 rooms, search volume on your hotel’s name gets too low for the ad campaigns to be efficient — and if that’s your case, we tell you straight away on the call instead of having you sign. Honesty first.
Ready to win back your guests?
A call with Alessandro or Salvatore — the price is public, no quote needed.
90-day guarantee · Monthly billing · Live in 7 days