No endless meetings, no quotes to wait for, no 12-month lock-in. Here is the actual process, day by day.
What we do
The tools chains use to beat the OTAs. Built for the independent, in 7 days.
An outdated website, no Google campaigns, no price comparison on your own site: these are the three structural asymmetries that make the average independent hotel hand over 18–22% of margin to the OTAs, while chains keep 60–70% of bookings direct. Indipendo works on all three: a website optimized through dozens of tests, Google campaigns run with professional protocols, and a Rate Compare Widget with rate-parity alerts — the same tool Triptease and Hotelchamp sell to chains for €200–€500/month, included here in the fee.
Product 01
Optimized hotel website
A template tested and optimized for direct bookings, personalized with your content. Published on your domain within 7 days of kickoff.
Fast to load
Loads in under 3 seconds, even on a phone on 4G. Above 3 seconds, 40% of visitors leave before they even see the page.
Optimized for Google
Full hotel schema markup, sitemap, canonical, hreflang. Google reads your site the way it should.
Designed phone-first
A large share of direct bookings now happens on a phone, yet most independent hotel websites are still designed for desktop. Indipendo flips the priority.
Natively multilingual
Italian, English, German, French. Your website speaks your guest’s language.
Plugs into your current systems
Whatever your PMS (Ericsoft, HotelCube, Nuconga, Passepartout, Octorate PMS), channel manager (Vertical Booking, Octorate, Beddy, Smoobu, SiteMinder) or booking engine (Scrigno by Vertical, Simple Booking, BookingExpert, Octorate), the site connects without migrating data or switching vendors.
Full hotel schema markup
The same technical standard used by international hotel groups — Google and price comparison engines correctly read your rooms, prices, amenities and reviews.
Google ad campaigns managed with professional protocols. They defend your hotel’s name and bring qualified traffic to your site.
Defense of your hotel’s name
When a guest searches for your hotel’s name, the first result is yours. Booking and Expedia stop intercepting people who were already looking for you by name.
Google Hotel Ads
Your hotel appears on Google Hotel Search with your price, connected to your channel manager or booking engine. Cost-per-click model, or commission-per-stay typically 10–15% of booked revenue — either way a fraction of the effective 18–22% you pay Booking including Genius and Preferred, and you control the budget.
Ads written and tested
Every ad is written by us and iterated on real data: clicks, conversions, time on site.
Weekly keyword filtering
We update the negative keyword list every week so no budget is wasted on irrelevant searches.
Conversion tracking
You know exactly how many direct bookings come from the ads and what each one cost.
Shared budget management
You pay the ad budget directly to Google. You have full access to the account: zero hidden margin on your spend.
The price comparison you’ve seen on big chains’ websites — your direct price vs Booking, Expedia, Hotels.com — live for every visitor. Plus a private alert whenever an OTA breaks your rate parity.
Live price comparison, visitor-facing
A widget on your site shows your direct price against the lowest prices on 8–15 OTAs (Booking, Expedia, Agoda, Hotels.com, Trip.com). When direct is cheaper — 80–90% of the time if parity holds — the visitor sees the saving in euros and clicks to book direct.
Documented uplift of +8–20% on direct conversion
It’s the single highest-impact CRO tool measured in hospitality. Triptease, Hotelchamp and THN sell it to chains for €200–€500/month. With Indipendo it’s included in the fee, active from day one.
Rate-parity alerts, hotelier-facing
When an OTA undercuts your direct rate (Genius Plus, Preferred, channel manager sync errors), you get an email within minutes: which OTA, the gap in euros, an evidence screenshot, and the recommended next step. The same tool chain revenue managers use to call out their OTA partners — applied to the independent hotel.
Automatic daily updates
Your direct price refreshes every day by reading your public booking engine widget (Simple Booking, Vertical Booking, BookingExpert, Octorate). Zero maintenance on your side: once it’s live, it runs on its own.
Hides uncertain data, never shows a wrong price
If for any reason the data isn’t reliable (an OTA temporarily unreachable, parity broken, a read error), the widget hides itself. Never a wrong price on your website.
Legally safe
Showing a direct-vs-OTA price comparison on your own website is legitimate — competition authorities across Europe have confirmed it. Narrow parity is allowed, wide parity is banned. Zero contractual risk with Booking.
A 15-minute conversation to check whether Indipendo is the right choice for your hotel. No quote to prepare: the price is public. We find out which booking systems you use, what your current website looks like, what your Booking/direct mix is, and whether the no-lock-in monthly model works for you. If yes, we send you the contract.
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02Day 1–2
Project kickoff
We send you one form to fill in, once: current photos of the property, descriptions of rooms and amenities, your booking system details, Google access. From there, we do the work: we write the website copy, you review it before anything goes live.
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03Day 7
Site live, campaigns running
The website is published on your domain. The Google campaigns are live. From that day, the numbers start flowing into your dashboard — and over the following weeks we keep optimizing.
90-day guarantee
Money back if not satisfied.
If within 90 days of your website going live your hotel’s direct booking share hasn’t grown by at least 5 percentage points versus the same period last year (measured in your PMS, latest available data), we refund every month you’ve paid. The definition of "growth" and the comparison window are written into the contract: no grey areas.
Questions
What we get asked most often.
Do I have to change my PMS, channel manager or booking engine?
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No. Indipendo plugs into your existing systems — PMS (Ericsoft, HotelCube, Nuconga, Passepartout, Octorate PMS), channel manager (Vertical Booking, Octorate, Beddy, Smoobu, SiteMinder), booking engine (Scrigno by Vertical, Simple Booking, BookingExpert, Octorate). You keep collecting payments exactly as you do today, and booking tracking runs through your current systems.
What happens to my current website?
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We replace it, but the domain stays yours. The new website goes live on your address (e.g. yourhotel.com) with redirects from the old pages, so you lose no Google rankings. No address change, no loss of historical visibility.
I redid my website two years ago — do I have to throw it away?
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We completely understand the hesitation — it’s the question we get most often. The website you have today is probably a good business card: it presents the hotel, shows the rooms, makes a good impression. Indipendo does something different: it’s a tool optimized for conversion and for defending your hotel’s name on Google — two jobs most hotel websites don’t do. On the average boutique hotel, the Indipendo investment pays for itself in 4-6 months from the Booking → direct shift alone. Your old website stays yours — keep it as an archive or switch it off: the domain isn’t touched.
Who writes my website copy?
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We prepare the first draft from the content you give us during kickoff (property description, photos, reviews). You receive it for review: two rounds of edits are included in the fee. We never publish copy you haven’t approved.
Is the website the same for every hotel? Even for my competitor down the road?
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No — the website your guest sees is yours alone: photos, descriptions, prices, atmosphere and identity are fully personalized with your content. What’s "the same" is the factory underneath — the technical template, optimized through dozens of field tests. Think of the template as a garment’s pattern: the fabric, the colors and the cut are yours, and different from any other hotel’s. Traditional agencies rebuild the pattern from scratch every time — that’s why they cost thousands. We’ve already built it, and we only tailor the garment.
How long before I see results?
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Website live and campaigns running in 7 days. The first direct bookings from the ads typically arrive within the first 5-10 days after launch — it’s a channel that switches on fast. Organic visits to the website (people arriving from Google without searching your hotel’s name) grow in parallel, building volume over the first quarter. The Booking/direct ratio starts shifting from month one.
What do you do — and what don’t you do?
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We do: a hotel website optimized for bookings + defense of your hotel’s name on Google + presence on Google Hotel Search. We don’t do: social media management, monthly blog posts, video, post-stay email automation, rewriting your listings on platforms like Booking. Traditional agencies sell you the full package because they have people to keep busy. We do only the two things that actually move the Booking/direct ratio.
Ready to win back your guests?
A call with Alessandro or Salvatore — the price is public, no quote needed.